Sunday, September 16, 2012

Chapter 7 Question 2

Dr. Novello used cause-and-effect inductive reasoning to combat the smoking among children and teens problem. In order to fight against Camel, who in 1988 made ads and advertising that made smoking look good, Novello also used the same tactics. Novello used her forces to make campaigns and ads to show that smoking was in fact not a positive thing for the youth. In her mind, she thought that if she could take away and make her own ads that fought back to the problem, the youth would take on her side and figure out that cigarettes are in fact not a good thing. Also, she targeted education in order to teach children that smoking is not a good thing. But it really does show something in the end- the media, ads, and commercials can really effect how people perceive a product- even a harmful one. One thing is for sure though, Novello really made a difference in the smoking dilemma

Thanks,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,

-Greek Guy

1 comment:

  1. I agree with you. The impact of mass media and also advertising is greatly enforced on people that who watch everyday society.I know from experience that mass media and advertising can influence someones mind let alone my own self. I know it is a part of life and people actually do this for a living so it is inevidable. Like i said i agree no doubt with everything you have explained in this response.

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